As an online business (and I assume you refer to yourself as one…), you must know how valuable keeping in touch with clients is, and how important it is to keep them in the picture. Two very crucial features you should have are autoresponders and shopping cart integration.
An autoresponder is useful in a few ways. First, after a purchase on your site, the customer will be happy to get some kind of “thank you” note, some appreciation. Another thing is the “evidence” for clients that the transaction has been completed and is taken care of.
Furthermore, this autoresponder is an open door for you to let customers in on other offers and information or products which may interest them (and may be profitable for you…). But remember to separate between the purchase receipt and any other offers you have. Delivering both on the same e-mail may result in the customer’s feeling he is just one of many shoppers on your site (and we know how important it is to make clients feel they are number 1!!!).
Being personal is something you must focus on. For example, when you send a special offer, you can do it by suggesting something based on previous purchases or previous items looked at by a certain customer. This shows you know and remember that specific person and does that make them feel good!!!
Please make sure your emails are written good and properly. It can make the difference in the number of customers and returning customers. If you are not comfortable with your writing skills and not sure you can do it right- there is always the option of hiring someone. Yes, it’s a bit of an additional cost, but it as an investment.
You see, with something simple you can make the purchase experience on your site friendlier for the customers and more profitable for you.
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