Pay Per Play Audio Ads
Pay Per Play is the hottest topic of conversation with website owners right now. It is being recognized by expert marketers as the next big advertising medium of the internet. Pay Per Play is something that has been around for a few years, but is really just coming into it’s own.
Let’s talk about what Pay Per Play is before we talk about where it’s going.
Pay Per Play is an audio advertising medium, similar to radio. The company who developed this medium has large advertisers who use their service; advertisers like Burger King, Taco Bell, and many more. The advertiser pays a fee for every ad of theirs that is played on a website. The website that the ad plays on receives a 25% commission of the price that advertiser pays. What makes this such a powerful resource for advertisers is their ads are only played on websites related to their advertising message.
So if a mortgage company wants their ads played they don’t show up on a website about sports, their ads are played on sites that are related to mortgages. Which we all know means their ads are targeted to people looking for that kind of information. Advertisers don’t get that on radio or T.V. Also the internet user is going to stay at their computer while the ad plays. With T.V. people leave the room to go do something else during commercials, and on the radio they turn the channel looking for another song they like.
The ads are only 5 seconds in length, and only one ad is played, so there is no annoyance factor with your visitor hearing ads over and over. The ads are embedded in the code of the website. The visitor does not see anything, and the code does not slow down the loading of the page.
Now that we know a little about what Pay Per Play is, lets discuss where it’s going.
Pay Per Play is currently being served on a little over 500,000 websites. Pretty small potatoes considering how large the internet is. Those websites serve several million ads each month. This medium has been hugely successful for advertisers. As a result they have demanded that NetAudioAds expand its ability to serve more ads. The advertisers want to push from millions of ads being served each month to Billions of ads being served each month.
That is where their new offer comes in. They have partnered with a large search engine to help with serving the ads. Now they need to find websites to serve the ads on. Pay Per Play will work the same as Pay Per Click advertising with one major difference. The only action required of the user with Pay Per Play is for them to show up to a site that hosts the ads. The visitor does not have to click on anything. This means website owners can make money for 100% of all visitors to their website.
The possibilities with this are huge! If you have 500 visitors a month and receive a .25 cent commission for each of the visitors, that’s $125 a month for no extra work on your part. There is no limit to the number of websites you can place this code on, so if you have multiple websites your income goes up even more.
This current offer with Pay Per Play is set to go online on February 1st, 2008.
Micheal Perkins – For more information on Pay Per Play and how you can create a new line of income,
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